We have been lucky enough to work with some great clients over the last few years – here’s some of what they say about working with us.

“Martin and Gavin of More Strategic are a formidable team. Martin offers strategic thought informed by robust data analysis. His breadth of experience means he considers every layer from the detail to the big picture.  Gavin is a strong motivator, and brings his energy and passion to facilitate team workshops that are focused on delivering to the strategic intent. Gavin and Martin are constantly scanning the globe for the next new idea and can definitely enhance your organisation’s ability to deliver its goal.”
Karen Armstrong, Director Marketing and Fundraising, Cancer Council Australia

“More Strategic bring a huge competence in the charity sector. Both Martin and Gavin are very smart with strong strategic views and a wealth of pertinent experience. They are able to quickly understand the market, do a deep diagnostic and propose the right strategic plan to reach the objective. Last but not least it is really a pleasure to work with them because they are transparent, reliable and positive.”
Trevor Hickman, National Manager, Community Fundraising Lifeline National Office, Lifeline Australia

“The team at More Strategic have been fantastic trusted advisers for United Way during a three year period of transformation. We have greatly benefitted from their comprehensive understanding of fundraising as well as the way they have worked with our team and stakeholders. Most noteworthy was their capacity to discern key insights and collaboratively generate cut through strategies.”
Doug Taylor, CEO, United Way

“More Strategic have been advising Plan in Australia to improve our Major Donor strategy over the last year. In particular, Gavin Coopey’s interviews with Board members and donors have  been very effective in identifying and prioritising opportunities for growth. Gavin’s recent presentation to our Board was particularly well received, empowering board directors to actively support our major donor fundraising campaign.”
Ben Holgate, Plan Director, Marketing and Communications

“Martin and I often catch up to chat about fundraising as we just seem to be on the same wavelength. Martin is one of the few people who seems to share my intense curiosity about understanding why supporters do what they do, and how we can apply that knowledge to grow our income and organisation.  He is one of my favourite colleagues in the industry – both personally and professionally!”
Lisa Allan, National Marketing Manager, The Smith Family

“I engaged More Strategic due to their unique positioning to undertake a research project to gain some insights into how members, non members and other key influencers in the sector viewed FIA in its current form – and what they would expect of FIA if it was to continue to be a relevant peak body for the charitable fundraising. These insights were to be essential tools in helping reshape FIA for the future. The project was professionally conducted and the outcomes derived have given us a clear roadmap that will guide our work in the coming months.”
Rob Edwards, CEO, Fundraising Institute of Australia

“Since 2012 White Ribbon Australia has benefited from the services of More Strategic to test and strengthen the development of our communications strategy. Gavin has an impressive knowledge of the not-for-profit sector and works collaboratively with our team and board. His strategic approach to the communication challenges we face working in the primary prevention space, coupled with his knowledge of other public health campaigns, has assisted us in developing sound and clear creative briefs for agencies and the board. More Strategic definitely lives up to its name!”
Libby Davies, CEO, White Ribbon