More Good Stuff

Downloads /Whitepapers /Articles /Links /Books /More Diagrams /Other Resources

One of the wonderful and defining characteristics of the “profit for purpose” world is the willingness to share information and experiences so that every organisation can have a greater impact. Below you will find publications, links and articles that we think are useful for anyone working in or with the not for profit sector.


We think these are great reads for anyone trying to drive social change or fundraising success:

Creating High Impact Non-Profits, Heather McLeod Grant and Leslie R Crutchfield,
Published by Stanford Social Innovation Review, Fall 2007.

Based on a study of hundreds of US NFP’s this book describes the X habits of those that have highest impact.

Good To Great, James C Collins, Published by William Collins, 2001.
This book aims to describe how companies transition from being average companies to great companies and how companies can fail to make that transition.
Leadership Without Easy Answers,  Ronald  A Heifetz, Published by The Belknap Press of Harvard Press, 1994.
This book presents an essential new theory of leadership to address the complex challenges that public and private sector leaders are forced to contend with in their professions. It offers a practical approach to leadership for those who lead as well as those who look to them for answers. The author sets out clear, concrete prescriptions for anyone who needs to take the lead in almost any situation, under almost any organisational conditions, not matter who is in charge. His strategy applies equally to those who are in charge and those who must lead without authority.


Here are just a few of the website that we love to use:

www.sofii.org Probably the greatest source of inspiration and great ideas to emulate in fundraising. We love this site and regularly trawl through for the latest and greatest examples of fundraising from across the world.
www.trendwatching.com If you are seeking inspiration from outside the normal thinking of NFP’s then this is the place. Packed with weird and wonderful examples of emerging trends from the world of marketing it is always good to see what is coming over the horizon and explore who it can be adapted for not for profits.
www.osocio.org The very best social marketing campaigns from around the world all in one place, excellently catalogued and easy to search. Another great site for inspiration and ideas.
www.fpmagazine.com.au  Fundraising and Philanthropy Magazine is an absolute goldmine of information – an must read for anyone who takes fundraising seriously. If you have missed out on some of the exceptional articles in past magazines – don’t panic, you can find them here.


Whitepaper: How Much Goes to the Cause?

The largest study in Australia into public perceptions of the costs of charities, this paper reveals the disappointment gap and the correlation between amount given and perceived costs.

The Donor Belief Christmas Tree

What drives giving behaviour? This simple model looks at the hierarchy of donor needs that influence donor behaviour.

Virtuous Circle of Charity Marketing

Illustrates the role that everyone has in supporting fundraising.

Peer to Peer Online Triangle

Shows the relationship between the cause and challenge in determining P2P fundraising income.

People, Process, Culture

Many Not For Profits experience challenges with working across federations and departments. Whilst united in their commitment to the mission of the organisation there can be differing beliefs about how to achieve the mission, different values that underpin decisions and different ways of working. Yet, working in an integrated way across departments can deliver stronger social and organizational marketing benefits whilst working more effectively across federated organisations can improve access to resources and talent.