You may not think of your fundraising activities as products. But you’ll often need to create new offers to engage your supporters and prospects, and motivate them to give. We use social research, idea-generating workshops and evaluation tools to help you develop exciting fundraising products, from new events and regular giving propositions, to new online supporter engagement.
Case Study – ReachOut.com
Why we were needed
Reachout.com had a fantastic opportunity to engage all the staff of a large global corporate to fundraise for them. The problem was they needed to provide the Corporate with what the ‘idea’ was on how they were all going to fundraise.
What we did
We worked with ReachOut.com to gain an understanding of what was needed by both parties, who the core fundraisers would be, what would motivate them to fundraise and the current trends in the market.
The difference it made
It allowed Reachout.com to go back to the Corporate with a well thought out event concept, which linked the needs of the staff and charity to make the largest impact.
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We know it’s next to impossible to do your day job while staying on top of what’s happening in marketing, fundraising and the world. That’s why we can keep track of emerging trends for you – so you know what’s working, what isn’t, and how you can be the first to benefit from the next big thing.
Case Study – Mater Hospital Foundation
Why we were needed
Mater were keen to find a new event offering for men, which raised funds specially for Prostate Cancer.
What we did
We were commissioned to help them discover insights about their target market, what events have and haven’t worked in the past for men, new event trends and qualitative focus groups to test the top ideas.
The difference it made
We ran a dynamic two day brainstorm with a key team of participants from across the Mater Foundation to create new ways of invigorating a men’s event for the future. The sessions got the team working in new ways and created some useful new concepts for development.