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Top Tips from the Australasian Fundraising Forum 2014 September 8, 2014 - Top Tips from the Australasian Fundraising Forum 2014 After a fantastic couple of days soaking up so much great content from so many talented fundraisers we thought we would just pick out 13 very practical suggestions from some of the speakers. The generosity of everyone…
Do People Trust Charities? September 4, 2014 - Do People Trust Charities? Trust is the most precious asset for charities. It is fundamental for all giving but it is fragile and easily eroded. We conducted a large scale public survey of over 2,000 Australians to understand and track their levels of trust in…
Engaging Donors September 2, 2014 - Engaging Donors As acquisition becomes more expensive, less predictable and high volumes harder to find, we must focus more of our energy on retaining the precious donors we already have. Measuring attrition, lifetime value and upgrade rates are great indicators of loyalty. Measuring multiple relationships…
Australias Most Popular Causes July 18, 2014 - The most popular causes to support in Australia are health and medical research and children’s charities, each claiming around 45% of public popularity. Our study asked over 2,000 Australians which sorts of organisations they most like to support with donations. Animal charities came in 3rd…
Finding Your Brand with iTunes May 7, 2014 - What is your charity song? Finding your charity brand character using iTunes Not for profits rely on emotions. We are in the emotional marketing world – it is usually all we have! Yet it can be really hard to articulate the exact emotion of your…
The Australian Parochialism Index! May 7, 2014 - Are the States really different? It won’t be long before the State of Origin thrusts us once more into the age old (well maybe 25 years) rivalry between the NSW Blues and QLD Maroons. But, as fundraisers do we really need to treat our donors…
How Do Australians Like To Give? May 7, 2014 - How do Australians Say They Like to Give? Whilst the single most important question we need to ask is why people give, it is useful to know how they give. We surveyed over 2,000 Australians to find out how they most like to give and…
Australia’s Top Charities May 7, 2014 - Who are the top fundraising charities in Australia? It can be difficult to be absolutely definitive about this as charity Annual Reports can be tricky to interpret. There are a few challenges: Different reporting periods and timeliness – whilst the majority of not for profits…
What Is the Real Cost of Fundraising? May 4, 2014 - Cost income ratios: the bane of a fundraisers life. Too high and you face criticism from the public, too low and you stifle future growth. So, what should your cost of fundraising be? How does your ratio compare to others and how does your ratio…
