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Insights | More Strategic

Title-Insights

More Understanding

Quantitative Surveys
Data Analysis

 

 

 

 

 

 

 

Illustration--Insights

You only see the tip of the iceberg by looking at what people do. It’s our job to take you below the surface and give you the deep insights you need to drive supporter engagement. We’ll help you discover the values and emotions that compel people to support your organisation and develop powerful messages that will inspire them to take action.

Subtitle-Quantitative-Surveys

Why we were needed

Peer to peer fundraising has enjoyed spectacular growth over the past five years thanks to the creation of websites such as Everyday Hero. However, there was limited understanding of the motivations and behaviour of online fundraisers and their donors.

What we did

Working with Everyday Hero we conducted quantitative research during the 2011, 2012, 2013 and 2014 City to Surf fun runs in Sydney. By surveying runners and donors across more than 165 charities after the event we were able to clearly identify the practices that drive the highest fundraising totals, look at who the fundraisers are, the practices they are using to reach their fundraising goals and their core motivations.

The difference it made

The research findings have been presented to conferences and workshops in Australia and the UK. There were ten key recommendations for charities to follow, including the importance of using specific goals for the donation request and target setting and how to communicate with varying segments. As a result of this research charities are now able to raise more from their peer to peer fundraising. Everyday Hero have made improvements to their fundraising platform to make it easier for charities to follow the key recommendations.

Once you know what people think, finding out how many people think that way is essential. We use powerful software to survey your supporters and the general public, and analyse these results against your data. The insights you gain will inform every aspect of your fundraising and marketing – from testing new acquisition or brand propositions, to tracking brand appreciation and supporter engagement.

Subtitle-Data-Analysis

Knowing how people have interacted with you in the past is only half the story. The true value of data analysis lies in the interpretation. We’ll help you analyse key areas such as supporter retention and market penetration to identify your most valuable supporters and opportunities.

Mystery Shopping

As well as conducting research for varying clients we also carry out research across specific elements within the events market.

 In 2014 More mystery shopped 28 diverse Australian charities and analyzed the income of 21 charities across their CFR portfolios. This new research shows not only the value of community fundraising to every fundraising portfolio but how to maximize the income through seven easy steps.

Knowing how people have interacted with you in the past is only half the story. The true value of data analysis lies in the interpretation. We’ll help you analyse key areas such as supporter retention and market penetration  to identify your most valuable supporters and opportunities.